The Tricky Issue of Duplicate Content & What Google Says About It

Being a full-time online marketer means you’ve got to keep a close eye on how Google is ranking pages online… one very considerable concern is the whole problem of duplicate content. What’s more, how does having duplicate content on your own site and about other people’s websites, impact your keyword rankings in Google and the other search engines?

Now, recently it appears that Google is much more open about just how it ranks articles. I say”seems” as with Google there are years and years of mistrust when it comes to the way they treat webmasters and content. Google’s whole”do as I say” attitude leaves a sour taste in most webmasters’ mouths.

Probably not!

So the whole tricky issue of duplicate content has caused me some concern and I have made an ongoing mental note to myself to find out everything I can about it. I am mainly worried about my content being ranked lower because the search engines think it is duplicate content and penalizes it.

My situation is compounded by the fact that I am heavily into article marketing – the same articles are featured on hundreds, some times thousands of sites across the web. Naturally, I am worried these articles will dilute or lower my rankings rather than accomplish their intended purpose of getting higher rankings.

I try to vary the anchor text/keyword link in the resource boxes of these articles. I don’t use the same keyword phrase over and over again, as I am nearly 99% positive Google has a”keyword usage” quota – repeat the same keyword phrase too often and your highly linked content will be lowered around 50 or 60 places, basically taking it out of the search results. Been there, done that!

I even like submitting unique articles to certain popular sites so only that site has the article, thus eliminating the whole duplicate content issue. This also makes for a great SEO strategy, especially for beginning online marketers, your own site will take some time to get to a PR6 or PR7, but you can place your content and links on high PR7 or PR8 authority sites immediately. This will bring in quality traffic and help your own site get established.

Another way I combat this issue is by using a 301 re-direct so that traffic and pagerank flows to the URL I want ranked. You can also use your Google Webmaster Tool account to show which version of your site you want ranked or featured: with or without the”w w w”.

The entire reason for doing any of this has to do with PageRank juice Рyou want to pass with this position juice into the proper page or content. This can increase your rankings, especially in Google. Get more information to google web scraper click above the link